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Bing the Only Search Engine to Gain U.S. Market Share in June

12:47 pm on Jul 16, 2011 (gmt 0)

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Web statistics keeper comScore released its search engine rankings for June this week, and except for one search engine there was zero change among the top three players, Google, Yahoo, and Bing.

Among these leaders, only Bing gained in U.S. search volume market share, by 0.3 percent, which sounds small until you consider that it's based on a total of around 17 billion search queries. Among minor players, Ask.com also stayed flat, while AOL lost 0.1 percent market share.

Experian HitWise corroborated the move in Bing's share. According to that source, Microsoft's search engine rose from 13.80 percent to 14.64 percent, while Google lost 0.4 percent, from 67.95 percent to 67.55 percent—still a huge overall lead, though, with more than two-thirds of the market.

Rather than being based on its own growth spurt, Bing's windfall came at the expense of drops in the other search sites' raw number of queries. By this measure, Google was off 2 percent, dropping from 11.155 billion to 10.948 billion queries. Yahoo was also off by 2 percent, while Bing's number of queries rose slightly from 2.402 to 2.405 billion from May to June. Ask and AOL fared even worse on this measure, dropping by 5 and 6 percent, respectively. [old.news.yahoo.com...]