Welcome to WebmasterWorld Guest from 54.160.254.203

Forum Moderators: mack

Message Too Old, No Replies

Microsoft Cashes in Bing Cash Back

     
2:46 am on Jun 5, 2010 (gmt 0)

Administrator from US 

WebmasterWorld Administrator brett_tabke is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Sept 21, 1999
posts:38047
votes: 11


As part of this “test-and-learn” mentality, we will be retiring the Bing cashback feature, which means that the last day you can earn cashback will be July 30, 2010.

Why are we doing this? When we originally began to offer the cashback feature, it was designed to help advertisers reach you with compelling offers, and to provide a new type of shopping experience that would change user behavior and attract a bunch of new users to Bing.

In lots of ways, this was a great feature – we had over a thousand merchant partners delivering great offers to customers and seeing great ROI on their campaigns, and we were taking some of the advertising revenue and giving it back to customers. But after a couple of years of trying, we did not see the broad adoption that we had hoped for.


[izurl.com...]
3:07 am on June 5, 2010 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Feb 27, 2001
posts:2547
votes: 0


"test-and-learn"? I thought it was the old "get-you-hooked-and-then-pull-the-rug-out-from-under-you" tactic from Microsoft again. Not sure it will work as well with search engines as it has for operating systems though.
3:12 am on June 5, 2010 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Dec 26, 2003
posts:1284
votes: 0


Its just easier as a consumer to not deal with cash back and/or rebates period.
6:15 am on June 5, 2010 (gmt 0)

Junior Member

10+ Year Member

joined:Feb 5, 2003
posts:61
votes: 3


"Its just easier as a consumer to not deal with cash back and/or rebates period."

Right, the rebate well was poisoned a long time ago in my experience. Ecommerce demands making transactions easier, not more difficult.
7:43 am on June 5, 2010 (gmt 0)

Senior Member

WebmasterWorld Senior Member sgt_kickaxe is a WebmasterWorld Top Contributor of All Time 5+ Year Member

joined:Apr 14, 2010
posts:3169
votes: 0


Search engine + cash back = a mix of two things that shouldn't mix. I'm glad the plug was pulled.
5:29 am on June 6, 2010 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Feb 22, 2003
posts:1483
votes: 0


“test-and-learn” mentality


crash & burn from the start on this MS search brainstorm.
2:47 pm on June 6, 2010 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Jan 30, 2006
posts:1599
votes: 1


never used it.
4:34 pm on June 6, 2010 (gmt 0)

New User

5+ Year Member

joined:Mar 4, 2006
posts:4
votes: 0


I used Bing Cash Back and was able to get $1,000 back. I will miss not having it available.
10:14 pm on June 6, 2010 (gmt 0)

Junior Member

5+ Year Member

joined:May 27, 2010
posts: 81
votes: 0


Bummer. I saved around $700 through Bing's cashback program. Sad to see it go.
 

Join The Conversation

Moderators and Top Contributors

Hot Threads This Week

Featured Threads

Free SEO Tools

Hire Expert Members