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The company said that Satya Nadella, who has been heading the Microsoft Dynamics product line, will head a newly formed engineering group responsible for both companywide search efforts as well as the company's ad-serving engine, AdCenter. Nadella will report to Kevin Johnson, the head of Microsoft's Platforms and Services Division.
Joining Nadella in the Search and Ad Platform Group is Harry Shum, who leads Microsoft Research Asia. Shum will continue in that role, but also add the title of chief scientist for the new group, responsible for coordinating short- and long-term research and development.