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After all, in a search on MSN for the company's name, which we come up #1 with on Google, and with a domain name that is this same search term, we roll snake eyes. Nada. Goose egg. The pages that do come up are sites that all refer to the company - and in many cases, link to its page, using the company name as the anchor text.
In short, there is no shortage of examples of how this company has a whole lot to do with its own name.
On the other hand, this would really upset me - if anyone ever actually used MSN for search. In being totally and completely useless to marketers AND consumers, Microsoft asserts its unquestionable consistency. Good for you!