I work for a technology based company that is primarily B2B and I want to develop a link building strategy. Where do I start?
We already have press distribution, some publications link back. To me this seems mostly like duplicate content though...
I know of several technology related forums and blogs but what do I do to get them to link? I'd like to participate in conversations or at least have someone of a more tech background participating.
We have an old but still very popular tool but I'm not sure how to convert that traffic
How can I get resellers to link back without possibly upsetting their SEO efforts? They sell our products, maybe they could link back to a broader term (widget solutions)
I'm new to link building. Any ideas would be greatly appreciated!