One of our sites received an unnatural linking notice today. The thing is that this site has been ranking really well. We received the notice today but our traffic is better this week than ever. It has been on a constant increase in rankings and traffic.
The site has a lot of high quality editorial links, but it also has some old crappy spam blog posts and comments. The spam stuff was created by a bad SEO company hired for a few months in early 2011. When we realized how bad it was we shut it down.
What I'm wondering. Our site took a hit back in late March for a lot of the keywords we had ranked well for. Things we were number 1 for dropped to the bottom of page 1 or onto page 2. We lost about 30-40 percent of our G referrels. Some phrases even dropped to pages 3 and 4. After the drop we focused on building high quality links into these pages and our rankings improved over time. After about three months everything was back to normal. Then into the fourth month we received this notice. I have read that John Mu mentions the notices they send out can be delayed and actually reference things from the past that have affected you. I have a feeling that is the case since our pages dropped so significantly back in March. Has anyone ever waited this thing out? Or not had anything happen at all? This is a first for us and I guess I'm just curious what some of the different outcomes have been.
Thanks for any insight given.