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Chamber of Commerce / Association memberships
Is the premise all about ownership? For example, if content is published with no connection to the business in authorship, is this a signal as to whether the content is editorial in nature?
Google cited specific examples of article directory content links to the website.
Question / Discussion:
What makes a link editorial in nature and natural?
That said, if I look at the SERPS, the sites left standing are branded. This suggests to me that Google is actually very ok with BBB / Chamber of Commerce links. This is a major quality signal to them because it shows you're an actual company.
White is from authority / brand...
"While two of the websites essentially had a host of what I would refer to as junk links, one was an exception and did not. In fact, this website had what I would refer to as business promotion links. Article directories, Squidoo pages, guest posts and the like.
Editorial links? What is editorial nowadays and free - really free - in 2012. The retiring professor at the ancient EDU? Your buddy who you bought a case of patron for a valuable "editorial" link on his website? Content-producing machines that themselves are brands because they churn out massive content in their niches? Mentions, press releases? Let's face it - 99% of everything is paid in some respect. It's the nature of planet Earth 2012.
Matt Cutts: Establish a reputation in that niche, become a leader in it, and then expand from there. [stonetemple.com...]
Personally, i believe all link building and the steps of efficiency should be driven around this. Any business must have sustainability written across it's plans as the founding objective otherwise it won't survive. SEO and Google's involvement in it needs to address this. Google currently does, if you have brand reputation.
@CainIV - great contributing post - btw