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[edited by: tradewinds at 12:57 am (utc) on May 6, 2010]
Goodfellas you mention authority sites, and I agree, their links are more valuable than niche never looked at directories, but they often disguise their links so as not to pass any PR, so it is left to whether they might deliver some traffic.
I found a company (in a former life) who had abandonned basic link building and instead had created a powerful forum on their industry. They and two non competitive companies were linked to from the homepage but apart from that the forum was pretty link free. It was a popular forum with perhaps a TBPR6/10 I think they picked up quite a bit of PR from that one link.
Not by design, but think about this: if you click a link from Google and go to a page, and that page has no interesting off site links - then you are going to turn around and go back to Google.
You're OK'ing each rule as your scroll down until you reach the part about signatures. And it reads something like this: "No links to thematically related sites". And I thought signatures with links to unrelated sites were spammy! Disallowing affiliate links / commercial sites is one thing, but this?
[edited by: TheMadScientist at 4:17 pm (utc) on May 6, 2010]
...amateur webmasters who think customizing a blogspot blog is "web design", when asked for a backlink, demand a reciprocal link from a "page that has at least a PR of 3" etc. Of course, placing so much importance on PR only confirms the fact that they are amateurs, but I digress.
And so us experienced webmasters turn to warmer, more "give and you shall receive" approaches (that require a greater investment of effort) to link and brand building, including various ever-evolving creative ideas such as conducting interviews to attract links.
[edited by: explorador at 4:23 pm (utc) on May 6, 2010]
[edited by: MrHard at 5:04 pm (utc) on May 6, 2010]
[edited by: tradewinds at 5:35 pm (utc) on May 6, 2010]
Frowning on black-hat tactics is understandable, but increasingly things that were considered white-hat before are being treated as undesirable.
it's about being denied even a relatively small reward in the forum of nofollow signature links if only for the exposure to a resource that you know will keep visitors coming back for more.
[edited by: tradewinds at 6:32 pm (utc) on May 6, 2010]
How is a B2B B&M site focussed on products, to get backlinks these days?
In the example I posted, it was about branding and initial exposure traffic from forum signature links. In this case retention of visitors and gaining a permanent audience would be critical as both direct traffic and SEO benefits would be low.
I don't mess with that nofollow. Tried it once based on suggestions here and then removed it. That one just didn't feel right to me and I spoke up about many moons ago - about a year ago.
no one links honestly any more.
- all links are suspect.
- no one links freely
- those that do link freely are considered naive.
- links are currency
- page rank is specifically worth money.
- articles that once contained great links - no longer link to story targets.