Ok this question has probably been asked before but I don't remember seeing it answered thoroughly.
If I want to promote a local business (eg. a spokane roofing company), does adding backlinks help SEO taking into account the presence of the Google local map listings.
I have heard that for local businesses citations are needed. Can citations be replaced with backlinks? Which is better for local SEO?
I want to promote a local company and wonder if adding lots of backlinks will really help.