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Help: Would this kind of Linking Help?

8:43 am on Jun 26, 2008 (gmt 0)

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joined:Mar 3, 2008
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My client has a website that provides web design and web development services.

They have designed and developed many websites with "powered by www.company.com" text at the footer of every website. Now i am planning to make this text more keyword oriented which would look more like this "web design by company name", with "web design" as an anchor text.

My question is that would it hurt if i make more keyword rich anchors, because they are providing services and are not doing any sort of black hat SEO?