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I am going to target the top 50 sites on the major three search engines under 20 keyword terms.
How important is it to ensure that the keyword term you are targeting is on the page. Or is the link and the theme of the page more important.
For example the keyword I am targeting is orange red dot widgets and the page is about just dot widgets or even just widgets. Would you get more relevancy for the dot widget page than the widgets page OR the fact it is a widget theme page all that matters.