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Forum: Pay Per Click Engines
Displaying Topics 1 - 40 (36 total) Sorted by: Thread-Subject, Direction: reverse
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1: new post   Verizon to Launch Local Search PPC
"Believing that it is uniquely positioned to dominate local search on the Internet, Verizon's Information Services arm has announced plans to overhaul its SuperPages.com site. The company's revamped Web presence, scheduled to debut on March 1, boasts a streamlined look without sacrificing anything in the way of information"
Feb 3, 2004
2: new post   Study: Click fraud could threaten pay-per-click model
"Online advertisers estimate that about 14.6 percent of the clicks on ads for which they're billed are fraudulent, costing them about $800 million last year, according to a study released Wednesday."
July 6, 2006
3: new post   Sprinks Content Advertising signs MSNBC.com
"Sprinks Content ads will appear on MSNBC, although MSN has rather tight relations with Overture."
July 8, 2003
4: new post   Spending on Search Engine Ads to Grow 26% in 2006
"...the online channel is now used by 80 percent of advertisers, higher than previously reported. Outsell, in fact, projects more than 90 percent adoption by 2008."
Feb 15, 2006
5: new post   Research: Surfers Click Ads Less Than 2 in 10 Searches
""While the click through was only about 16 per cent, this a real boon for search engines," said Jim Jansen, an assistant professor in the College of Information Sciences and Technology at Penn State and lead author of the report."
Aug 23, 2007
6: new post   Research Claims That Advertising Fraud Is On The Rise
July 21, 2006
7: new post   Report: Botnets Increasingly Used In Click Fraud
June 16, 2008
8: new post   PayPerClick Class Action Law Suit
"A group of advertisers quietly filed a lawsuit in February against Google Inc. (GOOG), Yahoo Inc. (YHOO) and other Internet companies in a potentially important legal test of those companies' liability for a form of online-advertising fraud, Tuesday's Wall Street Journal reported."
Apr 5, 2005
9: new post   Pay-Per-Click Fraud May Be Exacerbated By Economic Downturn
"The F.T.C. has seriously lagged in coming to grips with the problems surrounding the online ad market, specifically click fraud."
May 13, 2009
10: new post   PPC Hijacking
There could be a lot more inflating your PPC bill than just a few spells of competitive clicks here and there. Here's an eye opening discussion about PPC hijacking and the DNS exploits that may be quietly running off with your profit.
Apr 17, 2006
11: new post   New PPC Program for Amazon.com
Resource Shelf: "Clickriver Ads is an advertising program - currently in beta - that allows businesses to place sponsored links on Amazon.com, next to search results and on product detail pages.... It's a closed beta at the moment. Apps accepted."
Nov 3, 2006
12: new post   Marketers Demanding Better Count of the Clicks
"Internet companies have had great success selling advertising space, in part because the effectiveness of those ads is supposedly so easily measured. But marketers, even as they continue to push more of their ad budgets online, are starting to ask for better proof. "
Oct 30, 2006
13: new post   MSN To Drop Looksmart
Oct 6, 2003
14: new post   MSN Beta Testing with out LookSmart
"Looksmart plunged after the company reported in an SEC filing that Microsoft is beta testing a search engine that doesn't include Looksmart results."
Aug 6, 2003
15: new post   MIVA To Launch PPC on e-mails
MIVA to offer PPC ads in email.
Dec 6, 2005
16: new post   Looksmart Offers Free Access to 3.5 Million Articles
Nov 25, 2003
17: new post   Looksmart Looking to Cut Costs
" Australian operations and the fate of its 45 local employees will be under the microscope over the next month as its global chieftains seek a way to survive a body blow dealt to the company by Microsoft."
Oct 13, 2003
18: new post   Looksmart CEO Out - Aussie CEO In
You'd almost swear you could hear Donald Trump in the background saying "You're Fired!"
Jan 22, 2004
19: new post   LookSmart Updates Tools, Reporting Services
"The changes are in reaction to research the company performed in early Q1, which indicated LookSmart's customer base has become increasingly sophisticated."
Apr 13, 2005
20: new post   Kanoodle Lands Major Investment
"Kanoodle has secured a multimillion dollar investment from Insight Venture Partners."
Dec 17, 2003
21: new post   GoToast Acquired by aQuantive Inc.
GoToast - one the largest SEM services providers on the net...
Dec 15, 2003
22: new post   Findwhat: Record Q3 Results
Oct 21, 2003
23: new post   FindWhat Finalizes Deal to Acquire Espotting
"FindWhat said the total deal values Espotting at about $170m based on last Friday's closing stock prices. It is expected to close in the third quarter"
Feb 10, 2004
24: new post   FindWhat Enters Canadian Local Market Through Yellow Pages
"...announced a strategic private label initiative with Yellow Pages Group (YPG), Canada's largest telephone directories publisher, to create a unique local, Canadian-based pay-per-click advertising network."
Aug 7, 2004
25: new post   FindWhat / Espotting Delay Merger
"...FindWhat.com and British-based search engine Espotting have extended the date to Jan. 31, 2004, from Dec. 31, 2003. FindWhat.com also said it hopes to have a final decision on the status of the proposed merger in early 2004."
Dec 30, 2003
26: new post   Espotting and FindWhat Complete Merger
"...today announced the completion of the merger between the two companies."
July 1, 2004
27: new post   Espotting Merges with FindWhat
FindWhat is reporting that it has merged/purchased Espotting for $161 million.
June 18, 2003
28: new post   Espotting Grabs ITV Deal
"ITV reaches 7.5% of all UK internet users"
Nov 13, 2003
29: new post   Espotting - Findwhat Rebrand to Miva
June 6, 2005
30: new post   Click Fraud Rate Up to 17.1pct in Q4 2008
Jan 28, 2009
31: new post   Click Fraud Internet PPC Advertiser Risk #1
"Pay-per-click advertising is big, big, big business. So are bogus hits on Internet ads. It's search giants against scam artists in an arms race that could crash the entire online economy."
Dec 30, 2005
32: new post   Citysearch Sued for Click Fraud
""Most click fraud cases involve companies that simply turn a blind eye to it," said the victims' attorney, Brian S. Kabateck, Managing Partner of Kabateck Brown Kellner."
May 28, 2008
33: new post   BlowSearch Introduces PPC Program With Fraud Protection
"...competitors can be deterred from maliciously clicking on paid results as advertisers can enter a competitorís IP address to automatically prevent paid listings from being displayed to that specific IP address"
Mar 23, 2005
34: new post   Ask Jeeves & Citysearch Partnership Goes Live
Sept 22, 2004
35: new post   American Express Open Releases Paid-Search Platform
"The platform provides a dashboard and point to access two of the major search engine paid-click advertising platforms from Google, and Microsoft adCenter and Yahoo Search Marketing."
June 23, 2010
36: new post   Ah-Ha Now Known As Enhance
Name switch by old Meta Engine.
Dec 12, 2003
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