|Forum: Yahoo Search Marketing Pay Per Click Advertising|
|Displaying Topics 1 - 40 (117 total) Sorted by: Thread-Subject, Direction: forward|
|1:|| AOL Drops Overture for Google in Europe|
"It's a competitive market. Our partnership with Overture has been successful, but now we have chosen to go with Google,"
|Oct 20, 2004|
|2:|| Bid War Insanity - What To Do?|
"The keywords we are bidding on are not traffic heavy but are very targeted to our services. This war has gotten to a point, where I am bidding $1.00 and the only other bid (our competitor) overbids me with a $1.01 bid! This is totally ridiculous!"
|Aug 14, 2003|
|3:|| Big Changes to Yahoo Sponsored Search TOS|
"Yahoo search marketing recently made a major change to their TOS that allows them to access and make changes to your accounts without your prior approval."
|June 4, 2008|
|4:|| CitySearch Teams with Overture|
"Overture ads will appear in categories where CitySearch has available ad inventory, such as home services, professional services and medical specialists."
|May 13, 2004|
|5:|| Class Action Suit Filed Against YSM|
From the lawsuit: "Not only have Defendants turned a blind eye to abuse of their [pay-per-click] advertising system, but Defendants knowingly have manipulated that system for their own benefit, by increasing the volume of improper advertising displays during financial reporting periods when Defendants were at risk of failing to meet investor expectations."
|May 3, 2006|
|6:|| Coming soon: Yahoo Minimum Bids - No Longer Fixed at $.10|
"Within several weeks, minimum bids for a number of Sponsored Search keywords will no longer be fixed at $.10. Your new minimum bids can be lower or higher than $.10."
|Feb 27, 2008|
|7:|| Concerns Raised Again Over Yahoo's Ad Account Editing||Jan 9, 2009|
|8:|| Court Orders T-Online To Reinstate Overture|
"Pay-per-click search firm Overture announced today that it has secured a court injunction to get its search results reinstated on T-Online's portal after the ISP dropped them last month."
|Sept 1, 2003|
|9:|| Differences between AdWords and Yahoo PPC|
Members discuss some of the no-so-obvious differences they have discovered between these two major PPC offerings.
|June 4, 2009|
|10:|| Everyone Punt on The Search Engine Conversion Counters?|
Most everyone agrees that sharing roi/conversion data with a third party would be tricky business best avoided.
|Oct 25, 2003|
|11:|| Glitch Causes Charges of $42,000 from Yahoo|
We hear of some credit card related glitch about once a month on the internet. This time, it is Yahoo with egg on it's programmers faces. However, it is quickly solved with the help of fellow webmasters - and Yahoo tech support.
|Feb 21, 2007|
|12:|| Glitch at MSN Drops Looksmart Results|
Apparently random glitches at MSN have resulted in the dropping of Looksmart directory listings at times.
|Feb 7, 2003|
|13:|| Kanoodle Goes Google|
Did we say the accolades just keep coming? PayPerClick specialist Kanoodle is now rounding out their results with Google fills.
|Feb 14, 2002|
|14:|| LookSmart Reports Record Fourth Quarter Earnings|
" LookSmart reported fourth quarter 2002 revenue of $31.3 million, a 65 percent increase from the fourth quarter 2001, a 31 percent sequential increase over revenues of $23.8 in the third quarter 2002..."
|Feb 3, 2003|
|15:|| Lycos Drops Overture Amid Dispute|
Terra Lycos has dropped Overture's listings across its U.S. Web pages after a disagreement over a contract the companies signed just three months ago.
|Nov 4, 2003|
|16:|| Lycos Europe Extends Overture Pact|
"...Lycos Europe said yesterday that it would expand its agreement with paid search provider Overture Services, despite the ongoing legal fight between Lycos Inc. and Overture in the U.S."
|Dec 31, 2003|
|17:|| Lycos Europe Extends Pact with Overture|
"...that it would expand its agreement with paid search provider Overture Services, despite the ongoing legal fight between Lycos Inc. and Overture in the U.S."
|Dec 31, 2003|
|18:|| MS Denies SoundView Sound Bite on Overture|
"Microsoft and MSN are completely committed to our relationship with Overture," said Bob Visse, director of marketing for MSN. "We have no intention of developing our own paid-search platform."
|Apr 3, 2003|
|19:|| MSN Drops some Overture Results|
It seems that listings less than 0.15 are not appearing on MSN.
|Apr 19, 2002|
|20:|| MSN Extends Deal with Overture||July 8, 2003|
|21:|| Mamma.com Reaches Profitability|
Intasys Corporation, parent of Mamma.com announced it reached profitability in 2002.
|Mar 14, 2003|
|22:|| NBC, Overture Sign Search Deal||Nov 10, 2003|
|23:|| New Managing Director for Overture Europe|
Overture Services appoints Stephen Taylor as the new managing director for Overture Europe, replacing Nick Hynes.
|Mar 17, 2004|
|24:|| New Overture Features|
"...There is now a daily budget feature under accounting. It lets you specify how much to budget per day..."
|Oct 4, 2004|
|25:|| New Yahoo Bidding Update|
"In early December some of the information you're used to seeing on the Manage Bids page will no longer be available. The 'Top 5 Max Bids,' 'Position' and 'Your Cost' columns will be removed from the current account interface. The View Bids tool will also no longer be available."
|Dec 1, 2006|
|26:|| Offline keywords turned back on by Yahoo!|
"Upshot: unless you delete these terms from your account, Yahoo is going to turn them back on, likely without your knowledge."
|May 19, 2006|
|27:|| Overture - MSN Extend Search Pact||Oct 17, 2003|
|28:|| Overture April Search Figures Online|
Overtures April keyword data is online at the Overture keyword suggestion tool.
|May 4, 2003|
|29:|| Overture Buys Altavista|
Overture is to buy Alta Vista for $140 million.
|Feb 19, 2003|
|30:|| Overture Closes Fast Acquisition|
"...it completed its $70 million cash purchase of the Web- search unit of Norway-based Fast Search & Transfer..."
|Apr 22, 2003|
|31:|| Overture Content Match|
"Overture have announced they will doing content match (similar to the Google Adwords stufF... "
|July 3, 2003|
|32:|| Overture December Search Numbers Updated|
"Since every month we have people asking (myself included) why Overture is still showing old results, I thought I would post that December 2002 results are showing."
|Jan 13, 2003|
|33:|| Overture Dips Toe Back Into Google Waters|
Legal dispute resolved - Google and Overture appear to be getting back to normal business relations.
|Sept 29, 2004|
|34:|| Overture Drops Pharm Ads|
Another engine stops selling pharm ads.
|Nov 19, 2003|
|35:|| Overture Files Patent Infringement Case|
"[Overtures]...Patent protects various features and innovations relating to bid-for-placement products and Overture´s Pay-For-Performance search technologies including its DirecTraffic Center account management system and tools."
|Apr 5, 2002|
|36:|| Overture Gator Sign Deal||Apr 5, 2003|
|37:|| Overture Gears Up Paid Inclusion via Fast and AV|
"Having completed the acquisitions of both AV and FAST's Web search unit, Overture now offers access to paid inclusion products through partners and resellers. An integrated paid inclusion product will be available directly from Overture in August. "
|May 30, 2003|
|38:|| Overture Introduces MatchDriver|
"Match Driver is a tool that takes search term misspellings, singular/plural combinations and other variations, and maps them to a primary term"
|Aug 21, 2002|
|39:|| Overture July Inventory Results are Online||Aug 10, 2003|
|40:|| Overture Launches Its Own Bid Management Tool|
Now in direct competition with former SEM management suppliers.
|July 27, 2004|