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Forum: Yahoo Search Marketing Pay Per Click Advertising
Displaying Topics 1 - 40 (117 total) Sorted by: Thread-Subject, Direction: forward
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1: new post   AOL Drops Overture for Google in Europe
"It's a competitive market. Our partnership with Overture has been successful, but now we have chosen to go with Google,"
Oct 20, 2004
2: new post   Bid War Insanity - What To Do?
"The keywords we are bidding on are not traffic heavy but are very targeted to our services. This war has gotten to a point, where I am bidding $1.00 and the only other bid (our competitor) overbids me with a $1.01 bid! This is totally ridiculous!"
Aug 14, 2003
3: new post   Big Changes to Yahoo Sponsored Search TOS
"Yahoo search marketing recently made a major change to their TOS that allows them to access and make changes to your accounts without your prior approval."
June 4, 2008
4: new post   CitySearch Teams with Overture
"Overture ads will appear in categories where CitySearch has available ad inventory, such as home services, professional services and medical specialists."
May 13, 2004
5: new post   Class Action Suit Filed Against YSM
From the lawsuit: "Not only have Defendants turned a blind eye to abuse of their [pay-per-click] advertising system, but Defendants knowingly have manipulated that system for their own benefit, by increasing the volume of improper advertising displays during financial reporting periods when Defendants were at risk of failing to meet investor expectations."
May 3, 2006
6: new post   Coming soon: Yahoo Minimum Bids - No Longer Fixed at $.10
"Within several weeks, minimum bids for a number of Sponsored Search keywords will no longer be fixed at $.10. Your new minimum bids can be lower or higher than $.10."
Feb 27, 2008
7: new post   Concerns Raised Again Over Yahoo's Ad Account Editing
Jan 9, 2009
8: new post   Court Orders T-Online To Reinstate Overture
"Pay-per-click search firm Overture announced today that it has secured a court injunction to get its search results reinstated on T-Online's portal after the ISP dropped them last month."
Sept 1, 2003
9: new post   Differences between AdWords and Yahoo PPC
Members discuss some of the no-so-obvious differences they have discovered between these two major PPC offerings.
June 4, 2009
10: new post   Everyone Punt on The Search Engine Conversion Counters?
Most everyone agrees that sharing roi/conversion data with a third party would be tricky business best avoided.
Oct 25, 2003
11: new post   Glitch Causes Charges of $42,000 from Yahoo
We hear of some credit card related glitch about once a month on the internet. This time, it is Yahoo with egg on it's programmers faces. However, it is quickly solved with the help of fellow webmasters - and Yahoo tech support.
Feb 21, 2007
12: new post   Glitch at MSN Drops Looksmart Results
Apparently random glitches at MSN have resulted in the dropping of Looksmart directory listings at times.
Feb 7, 2003
13: new post   Kanoodle Goes Google
Did we say the accolades just keep coming? PayPerClick specialist Kanoodle is now rounding out their results with Google fills.
Feb 14, 2002
14: new post   LookSmart Reports Record Fourth Quarter Earnings
" LookSmart reported fourth quarter 2002 revenue of $31.3 million, a 65 percent increase from the fourth quarter 2001, a 31 percent sequential increase over revenues of $23.8 in the third quarter 2002..."
Feb 3, 2003
15: new post   Lycos Drops Overture Amid Dispute
Terra Lycos has dropped Overture's listings across its U.S. Web pages after a disagreement over a contract the companies signed just three months ago.
Nov 4, 2003
16: new post   Lycos Europe Extends Overture Pact
"...Lycos Europe said yesterday that it would expand its agreement with paid search provider Overture Services, despite the ongoing legal fight between Lycos Inc. and Overture in the U.S."
Dec 31, 2003
17: new post   Lycos Europe Extends Pact with Overture
"...that it would expand its agreement with paid search provider Overture Services, despite the ongoing legal fight between Lycos Inc. and Overture in the U.S."
Dec 31, 2003
18: new post   MS Denies SoundView Sound Bite on Overture
"Microsoft and MSN are completely committed to our relationship with Overture," said Bob Visse, director of marketing for MSN. "We have no intention of developing our own paid-search platform."
Apr 3, 2003
19: new post   MSN Drops some Overture Results
It seems that listings less than 0.15 are not appearing on MSN.
Apr 19, 2002
20: new post   MSN Extends Deal with Overture
July 8, 2003
21: new post   Mamma.com Reaches Profitability
Intasys Corporation, parent of Mamma.com announced it reached profitability in 2002.
Mar 14, 2003
22: new post   NBC, Overture Sign Search Deal
Nov 10, 2003
23: new post   New Managing Director for Overture Europe
Overture Services appoints Stephen Taylor as the new managing director for Overture Europe, replacing Nick Hynes.
Mar 17, 2004
24: new post   New Overture Features
"...There is now a daily budget feature under accounting. It lets you specify how much to budget per day..."
Oct 4, 2004
25: new post   New Yahoo Bidding Update
"In early December some of the information you're used to seeing on the Manage Bids page will no longer be available. The 'Top 5 Max Bids,' 'Position' and 'Your Cost' columns will be removed from the current account interface. The View Bids tool will also no longer be available."
Dec 1, 2006
26: new post   Offline keywords turned back on by Yahoo!
"Upshot: unless you delete these terms from your account, Yahoo is going to turn them back on, likely without your knowledge."
May 19, 2006
27: new post   Overture - MSN Extend Search Pact
Oct 17, 2003
28: new post   Overture April Search Figures Online
Overtures April keyword data is online at the Overture keyword suggestion tool.
May 4, 2003
29: new post   Overture Buys Altavista
Overture is to buy Alta Vista for $140 million.
Feb 19, 2003
30: new post   Overture Closes Fast Acquisition
"...it completed its $70 million cash purchase of the Web- search unit of Norway-based Fast Search & Transfer..."
Apr 22, 2003
31: new post   Overture Content Match
"Overture have announced they will doing content match (similar to the Google Adwords stufF... "
July 3, 2003
32: new post   Overture December Search Numbers Updated
"Since every month we have people asking (myself included) why Overture is still showing old results, I thought I would post that December 2002 results are showing."
Jan 13, 2003
33: new post   Overture Dips Toe Back Into Google Waters
Legal dispute resolved - Google and Overture appear to be getting back to normal business relations.
Sept 29, 2004
34: new post   Overture Drops Pharm Ads
Another engine stops selling pharm ads.
Nov 19, 2003
35: new post   Overture Files Patent Infringement Case
"[Overtures]...Patent protects various features and innovations relating to bid-for-placement products and Overture´s Pay-For-Performance search technologies including its DirecTraffic Center account management system and tools."
Apr 5, 2002
36: new post   Overture Gator Sign Deal
Apr 5, 2003
37: new post   Overture Gears Up Paid Inclusion via Fast and AV
"Having completed the acquisitions of both AV and FAST's Web search unit, Overture now offers access to paid inclusion products through partners and resellers. An integrated paid inclusion product will be available directly from Overture in August. "
May 30, 2003
38: new post   Overture Introduces MatchDriver
"Match Driver is a tool that takes search term misspellings, singular/plural combinations and other variations, and maps them to a primary term"
Aug 21, 2002
39: new post   Overture July Inventory Results are Online
Aug 10, 2003
40: new post   Overture Launches Its Own Bid Management Tool
Now in direct competition with former SEM management suppliers.
July 27, 2004
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