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Forum: Yahoo Search Marketing Pay Per Click Advertising
Displaying Topics 81 - 120 (117 total) Sorted by: Date-Last-Post, Direction: reverse
#Subjectsort orderDate
81: new post   Overture to Launch Down Under
"...opened an office in Sydney and appointed former VP of AltaVista Asia Pacific, Mel Bohse, to head up the new Australian business."
Aug 12, 2003
82: new post   Overture July Inventory Results are Online
Aug 10, 2003
83: new post   Yahoo! to Acquire Overture
Yahoo! Inc and Overture Services today announced they have signed a definitive agreement under which Yahoo! will acquire Overture.
July 14, 2003
84: new post   MSN Extends Deal with Overture
July 8, 2003
85: new post   Overture Content Match
"Overture have announced they will doing content match (similar to the Google Adwords stufF... "
July 3, 2003
86: new post   Overture Gears Up Paid Inclusion via Fast and AV
"Having completed the acquisitions of both AV and FAST's Web search unit, Overture now offers access to paid inclusion products through partners and resellers. An integrated paid inclusion product will be available directly from Overture in August. "
May 30, 2003
87: new post   Overture April Search Figures Online
Overtures April keyword data is online at the Overture keyword suggestion tool.
May 4, 2003
88: new post   Overture To Close for Maintenance for 18 hours on Friday
May 1, 2003
89: new post   Overture Closes Fast Acquisition
"...it completed its $70 million cash purchase of the Web- search unit of Norway-based Fast Search & Transfer..."
Apr 22, 2003
90: new post   Overture March Suggestion Figures Online
The highly popular Overture Keyword Suggestion utility has been updated with March search figures.
Apr 12, 2003
91: new post   Overture Signs on With Gator
Apr 5, 2003
92: new post   Overture Gator Sign Deal
Apr 5, 2003
93: new post   MS Denies SoundView Sound Bite on Overture
"Microsoft and MSN are completely committed to our relationship with Overture," said Bob Visse, director of marketing for MSN. "We have no intention of developing our own paid-search platform."
Apr 3, 2003
94: new post   Soundview Thinks MSN & Yahoo Will Go it Alone
Rumors of a big Overture/MSN deal have been in overdrive for months. The rumor mill cranked out every variation from MSN buying Overture, MSN going exclusively Overture, to MSN severing relations. Noted investment firm Soundview got in on the action today saying that MSN will likely build their own in-house PPC advertising solution. You can count on us to have it first when something official crops up.
Apr 2, 2003
95: new post   Overture Signs MSN Korea
"The deal calls for Overture to provide paid listings through MSN Search Pane and MSN's site in Korea. The Search Pane deal lasts until December 2003; the MSN site deal expires in December 2004."
Apr 1, 2003
96: new post   The Great 1 Cent Grandfathered Overture Giveaway is Over
After increasing its min bid price to 5 cents a few years ago, Overture graciously grandfathered those first advertisers in at 1 cent. That party is over today. As far as we know, Overture carried the advertisers longer than any other similar system in web history.
Apr 1, 2003
97: new post   Overture's New Product Plans
Overture's contextual advertising product. (A little late for a home page story, but it's too big a story to skip - even a month later).
Mar 17, 2003
98: new post   Mamma.com Reaches Profitability
Intasys Corporation, parent of Mamma.com announced it reached profitability in 2002.
Mar 14, 2003
99: new post   Overture Buys Altavista
Overture is to buy Alta Vista for $140 million.
Feb 19, 2003
100: new post   Glitch at MSN Drops Looksmart Results
Apparently random glitches at MSN have resulted in the dropping of Looksmart directory listings at times.
Feb 7, 2003
101: new post   Overture Q4 Results: Revenue Up 97%
"Overture reported fourth quarter 2002 revenue of $199.6 million, a 97 percent increase from revenue of $101.2 million in the fourth quarter of 2001, and a 16 percent sequential increase over revenue of $172.7 million in the third quarter of 2002. "
Feb 7, 2003
102: new post   Overture US To Raise Minimum Bid Price
Unconfirmed reports floating around that Overture US will increase minimum bids to 10 cents. (story breaker - extended homepage run)
Feb 4, 2003
103: new post   LookSmart Reports Record Fourth Quarter Earnings
" LookSmart reported fourth quarter 2002 revenue of $31.3 million, a 65 percent increase from the fourth quarter 2001, a 31 percent sequential increase over revenues of $23.8 in the third quarter 2002..."
Feb 3, 2003
104: new post   Overture UK Min Bid Increase
Overture UK has increased the minimum bid price. (story breaker - extended homepage run)
Jan 30, 2003
105: new post   Overture UK Increases Minimum Bid
Emails were received today annoucing an increase in the minimum bid price. (This is Overture UK)
Jan 29, 2003
106: new post   Pay Per Click in the UK
General survey of the UK's PPC scene.
Jan 21, 2003
107: new post   Overture December Search Numbers Updated
"Since every month we have people asking (myself included) why Overture is still showing old results, I thought I would post that December 2002 results are showing."
Jan 13, 2003
108: new post   When PPC Does Not Work
"...200 clickthroughs per week, but the sales aren't coming from the PPC listings. every sale comes from direct request or from normal searches on the major engines."
Dec 25, 2002
109: new post   Shutting Down Low ROI Campaigns
You laid your money down, you took your chances, you got burned! When is it time to cut your losses and run?
Dec 1, 2002
110: new post   Overture No Longer Showing Bid Prices on Results
Overture has dropped the bid price from the results pages.
Nov 4, 2002
111: new post   Overture Posts 3Q Results
Overture Q3 Report.
Oct 22, 2002
112: new post   Overture Introduces MatchDriver
"Match Driver is a tool that takes search term misspellings, singular/plural combinations and other variations, and maps them to a primary term"
Aug 21, 2002
113: new post   Spot Check By AP Reveals Most Engines Slow to Respond To FTC Requests
A spot check by the Associated Press is just out as to how the engines are dealing, if at all, to the requests made by the FTC re: Commerical Watch.
July 15, 2002
114: new post   MSN Drops some Overture Results
It seems that listings less than 0.15 are not appearing on MSN.
Apr 19, 2002
115: new post   Overture Files Patent Infringement Case
"[Overtures]...Patent protects various features and innovations relating to bid-for-placement products and Overture´s Pay-For-Performance search technologies including its DirecTraffic Center account management system and tools."
Apr 5, 2002
116: new post   Kanoodle Goes Google
Did we say the accolades just keep coming? PayPerClick specialist Kanoodle is now rounding out their results with Google fills.
Feb 14, 2002
117: new post   Yahoo teams up with overture
Under economic pressure including layoffs, Yahoo throws in towel to Goto.
Nov 14, 2001
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