|Forum: Google AdWords|
|Displaying Topics 41 - 80 (369 total) Sorted by: Date-Last-Post, Direction: reverse|
|41:|| Can Google AdWords Reps Build a Better Campaign?|
WebmasterWorld Members discuss the idea of Google employees building AdWords campaigns. Can they really do better?
|Aug 3, 2012|
|42:|| Google Changes Ad Click Referrer|
We're making this change because we're trying to improve the experience of clicking on an ad for our users. For historical reasons, Google currently uses two redirects on two different domains for many of the ads on our site. We are streamlining our infrastructure to remove one of these redirects, which brings users to ad landing pages faster, leading to a better user experience for our users and a better return on ad clicks for our advertisers.
|July 1, 2012|
|43:|| New Look Google AdWords Rolling Out|
Over the next several days, we'll begin rolling out the new design to all AdWords accounts.[br][br]The new look simplifies the interface with newly designed menus, tabs, navigation, and buttons so that the important things, such as your data, stand out. The latest web technologies have been used to make the interface more visually appealing and zippy, while keeping the features where you are accustomed to finding them.
|June 21, 2012|
|44:|| Google Changes AdWords Ad Rotation From 30 to 90-Days, With Opt-Out|
First, we'll expand the even rotation period from 30 days to 90 days to give you a longer window for testing new ads. Second, if you still wish to have your ads rotate evenly indefinitely, we're going to offer an opt-out of this change.
|June 12, 2012|
|45:|| Google AdWords New Auction Insights Report|
With the Auction insights report, you can compare your performance with other advertisers who compete in the same set of auctions as you do.
|May 25, 2012|
|46:|| Google Changes AdWords Ad Rotation To 30-Day Period|
Starting next week, the 'rotate' setting for ad rotation will change. Instead of rotating creatives for an indefinite period of time, this setting will only rotate for a period of 30 days.[br][br]After that, the setting will then optimize to show the ads expected to generate the most clicks. [br][br]Every time a creative is enabled or edited, the ads in that ad group will rotate more evenly for a new period of 30 days.
|May 1, 2012|
|47:|| Google Launches AdWords For Video|
With Google AdWords for video, you only pay when someone chooses to watch your ad, and you can create and manage video campaigns from the same platform as your search and display ads.
|Apr 23, 2012|
|48:|| Google Adwords Changes Phrase and Exact Match To Match Close Variants|
Starting in mid-May, phrase and exact match keywords will match close variants, including misspellings, singular/plural forms, stemmings, accents and abbreviations. Based on our research and testing, we believe these changes will be broadly beneficial for users and advertisers.
|Apr 18, 2012|
|49:|| Google AdWords Now Has Better Local Targeting Including US Zip Code |
"To help you organize your local ad campaigns this spring, we're introducing three new features in AdWords to help you create ads that are more relevant to local customers."
|Apr 6, 2012|
|50:|| Google Display Campaign Organizer Rolled Out To All|
With greater adoption and a significantly improved engine, we're excited to announce that Display Campaign Optimizer is exiting "beta" and available to all advertisers through AdWords.
|Apr 5, 2012|
|51:|| Google Seeking Better Ways to Measure Ad Performance|
Google reveals how it's working on new and better ways to measure ad performance.
|Mar 21, 2012|
|52:|| Google Banned 800,000 Advertisers For Malware, Scams, and Counterfeit Goods and Services|
The numbers show we're having success. In 2011, advertisers submitted billions of ads to Google, and of those, we disabled more than 130 million ads.
|Mar 15, 2012|
|53:|| Google AdWords: Why Get Bid-to-Call Calls When The Ad Group is Off|
WebmasterWorld Member reports receiving bid-to-call calls, even after the ad group is turned off. Is this some kind of bug, spam, or fraud?
|Feb 9, 2012|
|54:|| AdWords Tips For AdSense|
What was a simple question went into some detail on how AdWords gets the best out of AdSense. It indicates how AdSense publishers might get more out of program.
|Nov 28, 2011|
|55:|| New Google AdWords Location Targeting|
To provide an even better experience for our advertisers, we've connected the location targeting feature within AdWords to Google Maps. This will allow us to provide more information about locations, make relevant location suggestions, and improve the level of accuracy of our location targeting. We think these changes will make location targeting an even more useful tool for improving your campaign results.[br][br]Today we're announcing the first of these changes: a makeover to the location targeting interface within AdWords. The new Location Targeting Tool will make it easier to discover and obtain more detail on potential target locations.
|Oct 31, 2011|
|56:|| U.S. And U.K. Trial Of Bid Per Call In Google AdWords|
Over the next few weeks in the US and UK, we'll be rolling out the ability for advertisers to bid for phone calls, in addition to bidding for clicks, when they show Google search ads on computers and tablets.[br][br]Today, a combination of your ad's Quality Score and max cost-per-click (CPC) bid determine your Ad Rank, which influences your ad's position. But with bid-per-call, your bid for phone calls and phone call Quality Score can directly factor into your Ad Rank, too. Higher ranked ads are more likely to be seen and can therefore generate more phone calls (and clicks, too).
|Oct 25, 2011|
|57:|| Analysing Google AdWords CTR Of Two Ads And CPC|
WebmasterWorld Members are in an interesting discussion over AdWords CTR and CPC for two similar ads.
|Sept 26, 2011|
|58:|| Google Extends More SiteLinks to AdWords|
Ad Sitelinks can appear in four different formats: three-line, two-line, one-line, and embedded:
|Sept 6, 2011|
|59:|| Domain Name Pirating Is Not Illegal Google AdWords PPC|
WebmasterWorld Members discuss the issue of domain name pirating on Google AdWords.
|Aug 10, 2011|
|60:|| Google AdWords Appearing With Uppercase Display URLs|
I was quite surprised last night to see an ad on my gmail account where the display URL was in all CAPS.
|July 26, 2011|
|61:|| Google Rolls Out AdWords Call Metrics To U.S. And Canada|
Call Metrics, a simple way to get more phone calls and detailed call reports with AdWords, is now available to all advertisers in the US and Canada. Availability was limited since the introduction in November 2010, so thanks for holding.
|July 21, 2011|
|62:|| Is Google Soliciting YOUR Clients to Yellowbook?|
"I joined this forum just so I can vent my frustrations about this atrocity with hopes I'm not alone with my sentiment... [br][br]I just learned that Google is sending direct emails to the Client accounts under our MCC. They are blatantly offering $100 vouchers to give clients incentive to move to Yellowbook for PPC management."[br][br]Noted PPC Guru Brad (ewhisper) Geddes says: [br]"This is actually from Google. I've received several of these. In fact, in Australia this is also going on with another company."
|July 20, 2011|
|63:|| Google's Soliciting Of AdWords Clients Angers Webmasters|
"As a small business that only manages a few clients, I am blown away by the fact that Google is trying to steal our hard earned business by soliciting our customers..."[br][br]"Yes, some of our Client Adwords accounts are temporary dormant, but that doesn't mean we're not still working with them or actively trying to get them back on Google."
|July 20, 2011|
|64:|| Making Remarketing Ads Work|
We have been remarketing for a few weeks now and I am curious if anyone has had success with converting sales or even been able to increase lead gen with it?[br][br]My initial thought is that its kind of creepy, but effective at catching my eye.
|June 22, 2011|
|65:|| Google To Begin Charging For Clicks On AdWords Directions|
Over the next few weeks, you'll see performance metrics for directions alongside those for clicks and phone calls. We'll also begin to charge for clicks on directions in the same manner as clicks on your ad's headline or phone number.
|May 31, 2011|
|66:|| Beginers Guide to Employing a PPC Management Company|
As a business owner, I've been approached by a PPC management company. They would like to handle lead generation for me.[br][br]They have a pitch, but I'm interested in the topic I guess. What should I watch out for here?
|May 20, 2011|
|67:|| Google AdWords Personal Information Policy Update|
AdWords should be a safe, fair, and trusted marketplace for both you and the users who click on your ads. That's why many AdWords policies focus on transparency, user safety, and security.[br][br]On May 17th, we'll be adding three requirements to our existing AdWords policies that cover disclosure and usage of personal information. These requirements will apply everywhere AdWords is available.[br][br]If your site requests payment, financial, or personal information from visitors, please review the new requirements and make any needed changes to avoid having your ads suspended.
|May 4, 2011|
|68:|| How To Prevent Being Labeled As an Affiliate|
Google claims that the following conditions must be true to be considered an affiliate. [br][br]A) You are in a business relationship with a merchant to promote the merchant's product or service. [br][br]B) The affiliate earns a small commission from the merchant for each referral that results in a sale. [br][br]C) The merchant handles payment and fulfillment.
|Apr 27, 2011|
|69:|| Google Acquires TalkBin, A Feedback Platform For Businesses|
"TalkBin offers a platform that lets customers give immediate feedback to local businesses (users submit their opinions and critiques via mobile applications, and it looks like the businesses can read and respond to them from a web app). TalkBinís homepage shows screenshots of both Android and iOS applications, but I canít find them on either marketplace (Iím not sure if the apps were pulled or if they simply havenít been released yet)."
|Apr 26, 2011|
|70:|| Google Launches Instant Previews for Ads|
"...introducing Instant Previews for Ads as well. Thanks to this new feature, you can now get a preview of the site that hides behind text ads on Google Search without having to click on the link and without leaving the search results page. [br][br]For advertisers, who generally pay Google per click on a text link, this should be a welcome new feature, as it will allow potential customers to see a preview of the site's landing page without having to click on an ad (and hence costing the advertiser money). Advertisers won't have to pay for clicks on the Instant Preview button. [br][br]Judging from today's announcement, these previews will currently remain limited to ads on Google's own search results pages and will not appear on third-party sites that use Google AdSense."
|Apr 26, 2011|
|71:|| Google Starts Phone Support For AdWords Advertisers In U.S. and Canada|
Currently we offer email and online support, and today we're introducing free phone support for all of our U.S.- and Canada-based AdWords customers.[br][br]To speak to one of our specialists, give us a call at 1-866-2Google between Monday-Friday, 9am-8pm Eastern Time. This number is for current AdWords advertisers only, so please make sure you have your customer ID ready.
|Apr 5, 2011|
|72:|| European Lawsuit May Have Ramifications For Trademark Keywords|
Nevertheless, if the court goes along with the advocate general's opinion, something it generally does, the decision could have financial ramifications for Google if advertisers have less latitude to buy rivals' brand names as keywords for so-called sponsored links, analysts said.
|Mar 25, 2011|
|73:|| New, Improved Location Targeting On Google AdWords|
...you can choose to target or exclude your ads based on the user's physical location or the location of interest (for example, the location-specific terms in their search queries). By physical location, we mean the place where the user is actually located, such as 'New York City,' instead of the location that's included in the search query, such as 'restaurants in New York'. In addition, we've modified the default setting for locations that you don't want to reach and made it more in line with your requests.
|Mar 24, 2011|
|74:|| Google AdWords "Billing Content Change" Email Is Legitimate, and Not Phishing|
I checked the headers, and it *looks* like it might have come from Google. But the email itself looks kind of skeevy, and I'm not replying to it.[br][br]If it *is* legit, suggest Google find a better way to communicate this - like through our account interfaces.
|Mar 17, 2011|
|75:|| Google Launches "Engage" In US and UK For Smaller Agencies|
Are you a US or UK-based Webmaster? Web designer? SEO? Marketing consultant? Freelancer? or offer web related services to small and medium businesses?[br][br]We recognize that many SMBs rely on freelancers and small agencies to create and manage their online presence as well as help them with their online marketing.[br][br]To make the jobs of these agencies easier, we've launched a new training and incentives program called Google Engage for Agencies.
|Jan 13, 2011|
|76:|| Google AdWords Changing Agency Support|
"It appears that Google sees this as a 'realignment' of agency support."
|Dec 30, 2010|
|77:|| Google Launches Global Market Finder, and Ads for Global Advertisers|
"Global Market Finder helps you answer the question: who are my potential customers overseas?"
|Dec 7, 2010|
|78:|| AdWords Quality Score Bug Fix Due Within 24 Hours|
"This issue was limited to the reporting of Quality Score, and the fix should be live for all within the next 24 hours."
|Oct 28, 2010|
|79:|| Assessing Google Instant Search Impact On AdWords Impressions and Clicks|
"WebmasterWorld Members debate how the new Google Instant search is affecting AdWords impressions and clicks."
|Sept 12, 2010|
|80:|| What Big Brands Are Spending On Google|
"... one of Google's top advertisers that month, ATT Mobile, spent more than $8 million on AdWords in June...huge brands such as GM, Walt Disney, Eastman Kodak and BMW, which appear to have spent less than $500,000 in June. Tech rival Apple spent just under $1 million on search during the month, as did chip maker Intel."
|Sept 6, 2010|