|Forum: Google AdWords|
|Displaying Topics 1 - 40 (374 total) Sorted by: Date-Last-Post, Direction: reverse|
|1:|| Google AdWords New "Customer Match" and "Universal App Campaigns"|
Google's new "Customer Match" in AdWords allows advertisers to target ads on e-mail address database, and "Universal App Campaigns" lets developers promote their apps across search, Play, YouTube, and Google's display network.
|Sept 29, 2015|
|2:|| Click Fraud by Bots Could Cost $6.3 Billion in 2015|
Everyone involved in the ad business, including Google, Microsoft, Yahoo, and advertisers big and small.
|Sept 24, 2015|
|3:|| TrueView Campaigns Now In Core Google AdWords Interface|
TrueView now in core AdWords interface, along with new columns.
|Sept 3, 2015|
|4:|| Google AdWords Adds Structured Snippet Extensions|
Google is to roll out, in the coming weeks, structured snippet extensions to its dynamic structured snippets for AdWords.
|Aug 31, 2015|
|5:|| Google Launches Redesigned In-App Interstitials|
Google is giving in-app interstitials a makeover with a new design.
|Aug 28, 2015|
|6:|| Google AdWords Estimated Total Conversions Now Measured Across Web and App|
Google AdWords Estimated Total Conversion now shows the connections across mobile and desktop.
|July 15, 2015|
|7:|| Google AdWords Extends Product Ratings To UK, France and Germany|
Google AdWords said it has extended the product rating system beyond the US, now to UK, France and Germany.
|Mar 27, 2015|
|8:|| Google AdWords Quality Score Algorithm Change|
WebmasterWorld members are reporting and discussing the latest Google AdWords Quality Score change.
|Nov 10, 2014|
|9:|| New Treemaps Now in Google Analytics For AdWords Insights|
This should help spot problems faster than looking at a set of numbers.
|Oct 28, 2014|
|10:|| Google Changes AdWords Reporting Columns to Match Analytics|
"Starting the week of November 10, 2014, three of the Google Analytics reporting columns in AdWords will be re-named to match the corresponding column names in Google Analytics."
|Oct 28, 2014|
|11:|| Google to Launch New Mobile Display and Video Ads|
It has been long been a challenge for many to develop effective ads that work across the differing screen sizes. Google plans to get to grips with that challenge with display and video ads that work effectively on mobile.
|Sept 30, 2014|
|12:|| Google AdWords "Customised Creatives" For Power Advertisers|
"Ad customizers let you show highly relevant ads to your customers, in real time, even when you have thousands (and sometimes millions) of products, services, and promotions..."
|Sept 30, 2014|
|13:|| Google Extends Local Inventory AdWords To UK, France, Germany, Japan and Australia|
Google is rolling out local inventory AdWords to more countries.
|Sept 24, 2014|
|14:|| Google May Show Ad Extensions On Mobiles Instead of Second Line of Ad Text|
"Starting on October 15, 2014, your ad extensions may show instead of the second line of ad text (description line 2) on your mobile search ads."
|Sept 11, 2014|
|15:|| Google AdWords Rolls Out Callout Extensions Allowing Additional Text In Search Ads|
"Callouts show valuable information to potential customers before they click your ad; while also being a factor in Ad Rank."
|Sept 4, 2014|
|16:|| Google AdWords Going Close Variant Keyword Matching: Exact Match No Longer Possible|
Google is shutting off the opt out option of close variant keyword matching. This means your exact match keywords will no longer be possible.
|Aug 18, 2014|
|17:|| Google AdWords Rolls Out Dynamic Sitelinks|
"Today, we're introducing dynamic sitelinks: automatically generated sitelinks that appear below your ad text, connecting potential customers to relevant pages on your website more easily."
|July 25, 2014|
|18:|| Google AdWords "Innovations" 2014|
For AdWords users or prospects, Google has made a number of announcements to make advertising with AdWords easier for all.
|Apr 23, 2014|
|19:|| Google AdWords Releases +Post Ads, And Tests Hangouts on Air|
Google AdWords now adds Google+ post ads, and is testing promoted Hangouts on Air.
|Apr 16, 2014|
|20:|| Google Brings "Not Provided" to AdWords|
"... we are extending our efforts to keep search secure by removing the query from the referer on ad clicks originating from SSL searches on Google.com."[br][br]"Advertisers will continue to have access to useful data to optimize and improve their campaigns and landing pages."
|Apr 10, 2014|
|21:|| Google AdWords With a Consistent New Look and Navigation|
Google announces a new look and navigation to AdWords.
|Jan 21, 2014|
|22:|| Google Testing AdWords With Bright Orange/Yellow "Ad" Logo|
Google is testing a new AdWords format which appears to have a bright yellow, or is it orange-ish, "ad" logo.
|Dec 5, 2013|
|23:|| Google AdWords Refreshes "Opportunities" Tab|
We've added several new opportunity types and made each easier to understand.
|Nov 14, 2013|
|24:|| Google AdWords Releases Search Network With Display Select|
"Search Network with Display Select uses improved signals and methods of predicting when and where your ads are likely to perform best, and sets a higher bar for when to show them."
|Nov 5, 2013|
|25:|| AdWords Now Showing More Relevant Ad Extensions and Formats|
Previously, Ad Rank was calculated using your max CPC bid and your Quality Score. With this update, Ad Rank will also take into account a third component: the expected impact from your ad extensions and formats.
|Oct 23, 2013|
|26:|| Google Web Designer Tool (beta) Launched, For HTML5 Ads|
"... the public beta of Google Web Designer, a new professional-quality design tool that makes HTML5 creative accessible to everyone from the designer to the dabbler."
|Oct 2, 2013|
|27:|| Google AdWords Certification Program is Changing|
"Google will begin replacing the Google Certification Program with a new and improved experience for agencies and online marketing professionals, Google Partners."
|Sept 26, 2013|
|28:|| Google Launches "Ready Creatives" For Display Ads|
"Ready Creatives consists of two powerful tools: Ready Image Ads and Ready Ad Gallery."
|Sept 25, 2013|
|29:|| Google AdWords Now Allows Click Conversion Monitoring Up To 90-Days|
"...the capability to customize your conversion counting window from 7 to 90 days after a click."
|Sept 24, 2013|
|30:|| New Google AdWords Editor Supports Upgraded Sitelinks|
Version 10.2 AdWords Editor now supports upgraded sitelinks.
|Aug 15, 2013|
|31:|| Google AdWords Rolls Out Ad Metrics Comparison Over Time|
"Over the next few days, we're rolling out a feature that makes it much easier compare metrics across different time periods by putting the data right in your AdWords tables."
|Aug 8, 2013|
|32:|| Google AdWords Enhanced Campaigns: Reports of Better and Worse Performance|
How are your ads performing under the new enhanced campaigns? Some are reporting better performance and others considerably worse.
|July 30, 2013|
|33:|| Google's New AdWords Bid Adjustment Reporting In Google Analytics|
"...we're introducing bid adjustment reporting in Google Analytics, allowing you to analyze performance for each of your bid adjustments across devices, locations, and time of day."
|July 25, 2013|
|34:|| Google Launches Automatic Creation of Inventory-Aware Campaigns For Merchant Center Feeds|
"With this new feature, we wanted to deliver a simple solution for this complex problem, to help you go faster, with smarter tools that streamline your workflow."
|June 21, 2013|
|35:|| Google Announces New Image Extensions (Beta) To Search Ads|
"You can choose the images that you want displayed with your search ads and send them to us for review."
|June 6, 2013|
|36:|| Google To Retire AdWords Spreadsheet Edit Feature May 30|
"... we are sunsetting spreadsheet edit on May 30."
|May 2, 2013|
|37:|| Google AdWords: The Value of Negative Keywords|
WebmasterWorld Members discuss the benefits of negative keywords, and on Quality Scores.
|Mar 25, 2013|
|38:|| EBay Study Questions Advertising On Google|
"Incremental revenue from paid search was far smaller than expected because existing customers would have come to eBay regardless, whether directly or through other marketing channels," said an eBay representative.
|Mar 13, 2013|
|39:|| Google AdWords Scripts Gets New Features, Including Reports and Negative Keywords|
Google has added new features for AdWords scripts, including negative keywords, IDs, new reports, increases limits, etc.
|Mar 13, 2013|
|40:|| Google AdWords Editor 10.0 Launched With Enhanced Campaigns Management|
The next time you launch AdWords Editor, you'll see a prompt to upgrade to version 10.0.
|Feb 28, 2013|