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When Google+ launched, it was exciting! A new Facebook! Better! Purrrty! But then everyone forgot about it. Folks at Google forgot too. Last night, Steve Yegge, a Google engineer, accidentally posted a rant about Google to his public Google+ profile. It's revealing and absolutely rips Google+. It's also true.
Yegge covers a bunch of topics, mostly focusing on how Google just simply doesn't understand platforms. He praises Microsoft, Apple, Amazon and even Facebook for "getting it" when it comes to platforms, how long term growth in a product requires that product to be a platform for others to develop more products on. But he thinks Google just doesn't understand how to do that.
[edited by: engine at 5:39 pm (utc) on Oct 12, 2011]
[edit reason] added quote [/edit]
head over to developers.google.com and browse a little. Pretty big difference, eh? Itís like what your fifth-grade nephew might mock up if he were doing an assignment to demonstrate what a big powerful platform company might be building if all they had, resource-wise, was one fifth grader.
Google jumped the shark
Jumping the shark is an idiom, first employed to describe a moment in the evolution of a television show when it begins a decline in quality that is beyond recovery.
I honestly don't know how to wrap this up. I've said pretty much everything I came here to say today. This post has been six years in the making. I'm sorry if I wasn't gentle enough, or if I misrepresented some product or team or person, or if we're actually doing LOTS of platform stuff and it just so happens that I and everyone I ever talk to has just never heard about it. I'm sorry.
But we've gotta start doing this right.
The problem is that we're a Product Company through and through. We built a successful product with broad appeal -- our search, that is -- and that wild success has biased us.
This is about the platform, not the Google+ site. Mainly the API and all that may be built on it.True, but G+ is handicapped without the API he says, and it may be too late.
Instead of relinquishing the current social title to other companies better suited (and more innovated to handle it) they try to compete it in.
Make it involve something like, the more action of some type or friends you get, the better something else works or happens, or the more famous you become.