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Google AdWords TrueView for Reach

11:39 am on Apr 5, 2018 (gmt 0)

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Google has anew way to buy TrueView ads with Trueview for Reach, which is says, in beta tests, "9 out of 10 drove a significant lift in Ad Recall, with an average lift of nearly 20%."
TrueView for reach brings our popular in-stream format built on user choice together with the simplicity of CPM buying. Optimized for efficient reach, this format can help you to raise awareness among a broad set of customers and do so within our 95% viewable and 95% audible environment. Google AdWords TrueView for Reach [adwords.googleblog.com]