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PPC call only campaigns

     
6:02 pm on Sep 23, 2016 (gmt 0)

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I wasnt have great success at first, because user was confused when they clicked on link whether they were going to visit a website or call. So in call dimensions I'm able to see all the clicks but they didnt follow through with phone call.

So I changed the last description to "tab to call' since I tried 'click to call' and my ad was disapproved. That helped a lot, The giant icon with phone wasnt good enough to user to understand they that were going to click to call.

I'm interested to hear any other tactics you use for call to action to get the user to understand that once they click they shall proceed with the phone call without violating TOS.
 

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