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Google Extends Universal App Campaigns to iOS and Adds Automation

     
10:11 am on May 19, 2016 (gmt 0)

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Google is making it easier for app developers by adding Universal App Campaigns for iOS, currently in beta.

It's also automating targeting, bidding, and creative generation which Google says is to find the most valuable users based in in-app conversions.

[adwords.blogspot.com...]

It's also extending Firebase with Firebase Analytics [webmasterworld.com...]
 

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