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Google's New Bumper Ads For Smartphones Starts May 2016

2:55 pm on Apr 26, 2016 (gmt 0)

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Google is announcing new Bumper ads for smartphones which start to roll out from May 2016. The new 6-second video format ads, sold through AdWords auctions, are ideal where, Google describes, "snackable videos" perform best.

Given the succinct nature of the format, we’ve seen Bumper ads work best when combined with a TrueView or Google Preferred campaign. In early tests, Bumpers drove strong lift in upper funnel metrics like recall, awareness and consideration. We also see that Bumpers work well to drive incremental reach and frequency when paired with a TrueView campaign. Google's New Bumper Ads For Smartphones Starts May 2016 [adwords.blogspot.com]

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