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Google AdWords Now Allows Bulk IDFA/advertising ID Upload

6:22 pm on Mar 8, 2016 (gmt 0)

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Google has introduced bulk IDFA/advertising ID for Android and iOS users. This new bulk upload facility will allow app developers and marketers the opportunity to re-market their apps in a timely manner. It's available now on AdWords and runs on the Google Display Network.

Best practices for app engagement [support.google.com...]

Simply put, it’s a tool that allows a developer to upload their own list of existing app users that they’d like to engage further on their app. For example, say a retail app wants to get purchasers from their holiday sale to check out their new spring discounts. They can pull a segment of their app users’ IDs from their own analytics tools and upload them to AdWords. They can then run engagement campaigns across apps on the Google Display Network while targeting a group of potentially high-value users. The targeted campaign can incentivize users by providing a special discount on their retail app purchase and reduce friction by opening a specific section of the app upon ad click. Google Now Allows Bulk IDFA/advertising ID Upload [adwords.blogspot.com]

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