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AdWords exclusions

Check for accidental exclusions

6:51 am on Jan 20, 2016 (gmt 0)

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WebmasterWorld Administrator buckworks is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Dec 9, 2001
votes: 132

A word to the wise:

If you have a campaign or an ad group that's performing below expectations, something to check is to make sure that you haven't accidentally excluded a remarketing group that you didn't intend to exclude.

This can be hard to spot if the exclusion is at the campaign level and you're trouble-shooting at the ad group level.

Don't ask how I learned that ...

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