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Google AdWords Display Campaigns Now Have Marketing Objectives Settings

     
3:47 pm on Aug 5, 2015 (gmt 0)

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Anyone in the display ad space might find this option helpful in that there's now a new way to set-up a display ad campaign with a list of objectives.

The new Display setup flow offers a list of objectives designed to meet the needs of marketers large and small, across many industries:

  • Build awareness: e.g. an auto manufacturer looking to promote a new SUV model
  • Influence consideration: e.g. a home electronics brand encouraging customers to research its new washer/dryers
  • Drive action: e.g. a hotel hoping to get customers to book rooms; a dentist wanting new patients to call; or an app developer looking to drive installs


    After you select your marketing objective, AdWords guides you to the most relevant targeting and bid settings to meet it. Google AdWords Display Campaigns Now Have Marketing Objectives Settings [adwords.blogspot.com]
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