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To help advertisers deliver richer experiences, we’re introducing 360 degree video ads on YouTube.
360 degree video ads let you engage your audience in an entirely new way. Available today in Chrome and the YouTube app on Android and iOS, viewers can explore every angle of your videos by dragging their mouse or moving their phone to shift their POV 360 degrees – up, down, left or right. Thanks to the ability simply to move your phone to see different parts of the video, 360 video ads are a truly mobile-first video ad product.
Google 360 Degree Video Ads on YouTube [adwords.blogspot.com]