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Acceptable Landing Page or Sitelink Landing page for Google Grants

10:10 am on Jun 24, 2015 (gmt 0)

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joined:Apr 14, 2015
votes: 0

Hi everyone, thanks for reading.

I have a question regarding Adwords and specifically the Google Grant scheme for charities. We have been using it for a while and have had good results.

During a chat session I had to Google, I told them an ad by our charity was appearing for the search term <snip> with a sitelink to one of our product pages. This, we thought, was against the terms and conditions of the grant (no commercial activity) so it is not something we would have done. As it stands it was Google adding a dynamic sitelink themselves (which we have now opted out of as it had no connection to the ad itself). However talking to them further, there were some scenarios that they said were "acceptable".

I would like to run it through people here for their opinions before going ahead. The grant is really important to us and we don't want to lose it.


And then with a sitelink to this page <snip> as a company we endorse that make Hay Fever products?
Could we go one step further and create a ad that links direct to this corporate partner page? Is this too commercial?

We didn't do these tactics as (even though you can't buy the product on this page), there are links offsite where you then go off and buy the product. As I said, originally we thought no commercial activity allowed.

Does anyone know of the where's and why fors for this or work in the charity sector with experience of using Google Ads and the Grant?

Many thanks,


[edited by: engine at 10:57 am (utc) on Jun 25, 2015]
[edit reason] Please see WebmasterWorld TOS and Charter [/edit]


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