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Over the next few months, we’ll be rolling out a number of these new tools. The first of these is ad customizers, which fits this month’s theme of optimizing creatives at scale.Google AdWords "Customised Creatives" For Power Advertisers [adwords.blogspot.com]
For advertisers with thousands, or even millions of products, showing tailored messages for each product and promotion you’re offering can be a time-consuming and difficult process. Ad customizers let you show highly relevant ads to your customers, in real-time, even when you have thousands (and sometimes millions) of products, services, and promotions—all changing by the day.