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Google May Show Ad Extensions On Mobiles Instead of Second Line of Ad Text

     
12:55 pm on Sep 11, 2014 (gmt 0)

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This is even more reason to get those ad extensions updated and optimized, otherwise you could be losing out on the fastest growing sector: Mobile.

Today, we are announcing an improvement to the way ads look on smartphones to make it easier and faster for consumers to find things they are searching for, while on the go. Starting on October 15, 2014, your ad extensions may show instead of the second line of ad text (description line 2) on your mobile search ads. Description line 2 may or may not show, depending on how well itís expected to perform. These improvements are designed to show more relevant and useful information to your customers. Many advertisers have already optimized their ad text in a way thatís updated for longer headlines in keeping with our ads best practices, so no action is required in many cases.Google May Show Ad Extensions On Mobiles Instead of Second Line of Ad Text [adwords.blogspot.com]