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Google Announces v201402 of AdWords API

5:32 pm on Mar 6, 2014 (gmt 0)

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...we are announcing the AdWords API v201402. This latest release introduces support for Shopping campaigns, extensions to feed services, new reports, and more! We have also made most of the features previously marked as Beta available for everyone.Google Announces v201402 of AdWords API [googleadsdeveloper.blogspot.com]
v201402 highlights:

  • Shopping campaigns. Recently released for AdWords, Shopping campaign management is now available in the API. See the getting started guide for more details.
  • Review, Application and Location extensions. Feed services have been extended to include new types of feeds. Now you can create Review extensions to include users’ feedback in your ads. We’ve also added an option to create Location extensions and App extensions via Feeds.
  • Search Network and Display Select. New fields have been added to create, get or modify this new type of campaign. We’ve also added a new Channel type field to simplify networks targeting.
  • New reports and report columns. Even more data is now available via the reporting API! This includes Search Funnels and Google Analytics fields in the existing reports as well as the Paid and Organic Search and BidGoalPerformance reports. Also, Call details report and call metric fields are now out of Beta and available to all users.
  • New targeting options. The API now allows you to target by Places of Interest, Demographic Locations and Similar Audiences.
  • AWQL across all services. AdWords Query Language is now supported by all API services.
  • Features out of Beta. With this release we introduce the following formerly Beta features into the public API: topOfPageCpc and AdFormat fields, Feeds scheduling, Postal code targeting, campaign TrackingSetting and mobile targeting (MobileAppCategory, MobileApplication, MobileDevice).
  • Flexible conversion tracking. You can now programmatically change your conversion type between one-per-click and many-per-click. We’ve also updated the reports to accommodate this change.
  • Deprecations. A few features have been deprecated with this release, see the migration guide for the full list of breaking changes.

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