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And for some early stocking stuffers we’re bringing you these creative new formats across all screens, in a shoppable format, and with a simplified set up.Google Says Engagement Ads Now Available Across All Screens [adwords.blogspot.com]
Engagement Ads go Shoppable
Tis the season for shopping, and the “collection lightbox” format lets marketers showcase a number of items that shoppers can click and purchase, right from within the ad unit.
Engagement Ads go Easy
We’ve also made it easier than ever to set up and run a new Engagement Ads campaign, with a simple workflow and user interface.