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Google AdWords Rolls Out Ad Metrics Comparison Over Time

     
4:37 pm on Aug 8, 2013 (gmt 0)

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Which campaigns are down this week? How is my performance this month compared to last month? If you’re like most advertisers, you ask yourself these questions on a regular basis. Over the next few days, we’re rolling out a feature that makes it much easier compare metrics across different time periods by putting the data right in your AdWords tables.

Once “compare dates” is enabled in your date selector, you’ll see a new + button at the top of many columns. Click the + above Clicks, for example, and the Clicks column expands to show you this week’s Clicks, last week’s Clicks, the absolute change and the percent change.Google AdWords Rolls Out Ad Metrics Comparison Over Time [adwords.blogspot.com]
This new functionality has been added to many reports across AdWords, on most metrics. All of the additional columns are also sortable and filterable, which makes it easy to answer questions like:

  • Which campaigns saw the largest increase in clicks?
  • Which ad groups saw conversions drop by more than 20%
  • Which keywords saw an increase of at least 100 clicks?
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