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Google changes adwords trademark policy

You can now ( maybe ) use others trademarks in adwords

     
12:42 am on Mar 22, 2013 (gmt 0)

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It's unclear if those who have nothing to do with a trademark can legally use them or not.


Google's policy document on the matter says “Google will not investigate or restrict the use of trademark terms in keywords, even if a trademark complaint is received.” The ad giant also advises advertisers seek legal counsel before using others' trademarks.


[theregister.co.uk...]
2:37 am on Apr 2, 2013 (gmt 0)

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Possibly to clarify, two excerpts from Google's official article on the topic...

Updates to AdWords trademark policy
Google Advertising Policy Help
[support.google.com...]

While we will not prevent use of trademarks as keywords in the affected regions, trademark owners will still be able to complain about the use of their trademark in ad text.

...With respect to use of trademarks in ad text in the affected regions, advertisers will be able to submit trademark complaints.

The start date is 23 April 2013.