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Google AdWords Scripts Gets New Features, Including Reports and Negative Keywords

   
4:53 pm on Mar 13, 2013 (gmt 0)

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We’re introducing several powerful new features:

  • AdWords reports using AWQL gives you the ability to look at your account performance with high granularity. This provides access to a large array of stats and fields as well as allow a script to exceed normal entity read limits.
  • Negative keywords at the campaign and ad group levels allows you to better manage keyword exclusions.
  • IDs on most AdWords entities allow you to easily tie report performance to actionable changes by selecting just the objects you care about.
  • New information about the execution environment and current account, such as whether or not the script is being previewed, account currency and more.
  • We've raised our limits: you can now work with 250k entities per script.

    These new tools increase the power and versatility of AdWords scripts to make it a premier tool for managing AdWords accounts.Google AdWords Scripts Gets New Features, Including Reports and Negative Keywords [googleadsdeveloper.blogspot.co.uk]
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