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So Confused

text vs product listing ads

4:30 pm on Feb 7, 2013 (gmt 0)

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10+ Year Member

joined:Dec 27, 2002
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Product listing ads are working efficiently for me however, my text ads are no longer working as well compared to historical norms.

I am having a hard time determining how the PLA are effecting text ads.

Anyone with experience with this phenomenon? How do you go about optimizing campaigns with this additional variable?