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Getting double serving ok'ed

10:05 am on Sep 28, 2012 (gmt 0)

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Company has 2 agencies running 2 different adwords accounts.

Have heard before that if we let Google know we are doing this they can leave a note on our account and we wont be bashed with a big stick should we double serve by mistake.

Company is spending near on a million pounds per year!

Here is the problem.

Agency A - targets "footballs"
Agency B - Targets [green footballs] - [massive cheap footballs in london]

Is this going to result in double serving I suspect that answer is yes.

So who should we speak to at Google? Our adwords rep knows less than I do and is forever asking managers etc for the answers to our questions.

Not impressed any advice guys?