Company has 2 agencies running 2 different adwords accounts.
Have heard before that if we let Google know we are doing this they can leave a note on our account and we wont be bashed with a big stick should we double serve by mistake.
Company is spending near on a million pounds per year!
Here is the problem.
Agency A - targets "footballs"
Agency B - Targets [green footballs] - [massive cheap footballs in london]
Is this going to result in double serving I suspect that answer is yes.
So who should we speak to at Google? Our adwords rep knows less than I do and is forever asking managers etc for the answers to our questions.
Not impressed any advice guys?