joined:June 25, 2007
My company is in the process of building a microsite to launch a new product however we do a large amount of business through Amazon and would very much like to have the sale pass through Amazon, ordinary not a problem.
I am proposing we have an ad spend for the first 3 to 6 months of the launch, promoting the product primarily through ad words. The sticking point is... identifying the ROI.
Adwords -> Microsite -> Amazon ->Sale
How do we track a conversion via click through to Amazon? Is this a possibility?
Does anyone have any experience with this?