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...over one million AdWords advertisers will now be able to reach engaged consumers on more than 350 million mobile devices in the AdMob network and in some of the world’s most popular mobile applications.
By bringing our products and tools together, advertisers can work with Google to more effectively accomplish their marketing goals. Earlier this week, we unveiled a newly unified digital ad platform that makes online marketing easier and more effective for large marketers and agencies using Doubleclick’s ad serving tools. Similarly, with today’s announcement, AdMob mobile advertising becomes a seamless part of AdWords.
AdWords advertisers’ will now have access to mobile app inventory from directly within the AdWords interface, giving them the ability to create and manage ad campaigns that run across more than 300,000 mobile apps in the AdMob network.