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adwords ctr's

What is the suggest theme for copy in adwords



3:41 am on Apr 21, 2012 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

What type of copy should you use in adwords descriptions and titles to generate the best click throughs.

Do you want calls of action?
Keywords - if so repeated?
Catchy copy?
Product uses?
Product benefits?

Anything else?

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