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Non converting keywords



3:34 pm on Apr 2, 2012 (gmt 0)

Hola all,
We've got PPC campaigns using thousands of keywords from 30+ different countries. We're getting the clicks we want, but need to start converting. Conversions are a registration, so there's no actual value. We tried conversion optimizer once before, but cost us 50X are actual conversion cost for a few days so had to revert back. Would it be a prudent measure to remove all non-converting keywords that have been active for more than 1m or X impressions? Could use a few pointers! :)

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