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AdWords clicks getting credited as Organic searches attributing sales



3:49 pm on Mar 15, 2012 (gmt 0)

5+ Year Member

I have found a strange pattern on my e-com site. We have three channels of referrals.

1 - Organic
2 - AdWords
3 - Affiliates

We've noticed that while the AdWords campaign is paused, the organic sales too are plummeting.
It could be that referrals from AdWords campaigns land on our landing pages and go back for product reviews on Google, so now these referrals count as organic.

Is there a way I can track this precisely on Analytics?

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