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Australian Adwords moving to Singapore

Google Management calls this an "upgrade"

   
5:02 am on Apr 5, 2011 (gmt 0)

WebmasterWorld Senior Member tangor is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



One of the anchor-tenants of what was formerly the Irish economic miracle, Google, is moving the administration of Australian AdWords customers to Singapore.

In what could be interpreted as a corporate bet on the future of Irelandís low corporate taxes, the Chocolate Factory told Australian customers of the change on Tuesday.

[theregister.co.uk...]
9:28 am on Apr 5, 2011 (gmt 0)

WebmasterWorld Senior Member whitey is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



"Upgrade"

What are they upgrading to ?

I don't what there decisions are internally, but things that strike me about Australia is :

1.The Australian dollar is going through the roof with the commodities boom supporting China. No point in having your cost centre exploding.
2. Australia's GST system can potentially provide advertisers with a 10% disadvantage over other regions - so no point in locating there to get inflated invoices and tax bureacracy management costs.
3. Singapore's corporate tax rate is half of Australia's
4. 27 million English speaking Aussies and Kiwis in the region approx, versus an Anglo/Chinese speaking population, perhaps geared for Chinese servicing of 1.6bn person economy.

Australians are moving offshore in droves with retailing, servicing and manufacturing benefits of 40-50%.

These are just a few of my reasons for Google moving - but i know nothing of the inner workings. Just a hunch.

Still not sure about the "upgrade" though.
9:41 am on Apr 5, 2011 (gmt 0)

WebmasterWorld Senior Member tangor is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



Moving offices/management from Ireland to Singapore. Not sure how that is an upgrade, but there it is!
9:54 am on Apr 5, 2011 (gmt 0)

WebmasterWorld Senior Member whitey is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Sorry - only half my points apply. But it might make interesting reading somehow :)
10:04 am on Apr 5, 2011 (gmt 0)

WebmasterWorld Senior Member tangor is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



I have a feeling that Google is looking at financial steps the Irish government may soon take to escape the PIGS acronym (Portugal, Ireland, Greece, Spain) countries failing under the Euro---by raising taxes across the board. However, moving their offices from Ireland to Singapore is significant for Google and will impact a few other countries besides Australia.
10:26 am on Apr 5, 2011 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



If I undertand this correctly they are not moving the complete Irish Adwords department but only the Australian customers to the Singapore departement. Makes sense, since the timezones are closer.