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CTR Going Down?

7:16 pm on Feb 17, 2011 (gmt 0)

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joined:Nov 15, 2006
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Anyone else notice their CTR going down over the past couple of days? Each day it seems to go down a little bit more. All quality scores are the same.

I am wondering if it's due to the new ad at the top with the extended headline, and in that case, I need to modify all of my ads to have a period after description line 1.

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