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Maybe I am getting old or have been in the business to long, but somehow I don't need all this. What will be the next exciting feature? When will I be finally be able to adjust the appearance of my ads to the lunar phases? Full ad exposure on full moon only. Or to the tide in Humboldt Bay California.
Adwords has been great, now it has the usability of Microsoft Office. A lot of features nobody uses and most people have never heard of. So whats up with the new interface. Is it true they added Clippy the animated paper clip? "It looks like you're creating an ad. Would you like help?"
Just a few examples:
Knowing how much traffic is coming and converting from Google search and how much is coming from their search partners is important to me, since I can turn off partner search at the campaign level. Running placement performance reports shows performance of content network partners so that you can remove those driving up cost and not converting sales. Run query performance report to see what keywords are triggering your ads. A great way to find new keywords and lower CPC by adding new match types etc. Adwords Editor has been the best tool of all. I look for more of the tools to be incorporated into that!
I thank Google for everything they are providing advertisers. I only wish I could say the same about Yahoo.
[edited by: MadeWillis at 9:25 pm (utc) on Jan. 30, 2009]
Perhaps too early for a 3rd message in a thread where dozens of people will be sharing their thoughts about every single Adwords function available (which is probably what this thread is for, partly) but similar to other situations we have encountered lately Google starts to annoy me.
Google is not keeping it simple anymore in AdWords. Most of the folks here on WW use more than the basic functionality in Adwords, if they use Adwords at all, like MadeWillis. Of course you're happy with all the options, because you're probably a seasoned PPC user and the ROI is probably positive for you if you take the effort of reading and implementing a new function that comes available in Adwords. Good for you, everytime the Adwords functionality becomes more complicated you're losing a certain percentage (promillage?) of competitors who are either tired of it or don't understand it, whatever.
On the other hand, there are SO many people who JUST want to use the 2002 version of Adwords: perhaps they are in a niche with no competition, do not have time to care about ad tuning, all the keyword research blah blah blah, basically everything an ADWORDS amateur would not really be using.
So shouldn't it be possible for this group to not be confronted with all the new functions, if people do not care or are even bothered by this? Perhaps design another new function: don't show me any new stuff anymore, I'll search for it when I need more.
Although I really don't want to sound negative about everything Google is offering that its competitors don't, sometimes it seems that Google is losing some of its core values to approach its new primary goal: shareholder wealth.
When I was happy in 1999 with MS Word 1999 to write a letter, right now I am sort of forced using some XP, 2008, 2010 or whatever version while I am using the EXACT same functionality as 10 years ago. I want .doc, not .docx since many other pcs don't understand it (and no 3D Clippy things with 60 different sounds),etc.
So I suggest Google keep things simple and create a possibility to enter a PRO-section in Adwords with all the sophisticated new functions.
Not sure if you agree with my M$-G comparison here but had to let it out :-)
Google, have you so many phd's in there that you're arrogantly assuming - as usual - that you know better than your customers what we want?
Hate to break the bad news guys but you don't - despite what you may believe in there.
As an ad agency however, it's great news for us - more marketing managers will be totally bewildered hence lots more business for us.... Just like you intended Google, yes?
One of the best suggestions - just like you can pick the size of the font on some sites, or change the language, or even the whole layout, AdWords could be in two or more ways. They could even let us select/deselect options on account and even better MCC level.
Go Google go!
I agree with jecasc, but I do like more functionality, it can be done, and should always be done without complicating the interface. (eg. Even it means putting extra functions under one 'advance settings' link or something.)
Please Google, dont go making it slow and/or buggy, and keep it simple.