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include or exclude searches for www.brand-company.com?

     

Oliver Henniges

6:35 pm on Dec 8, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



In my logfiles I find quite a number of people searching for the location or webadress of my main supplier. Most of these people were obviously looking for

A) A factory outlet (the adress of which my supplier doesn't want to be published due to complaints of local resellers in that region)

B) A contact person for complaints on products of incidentally low quality. Some such keywords like www.brandmanufacturer.com slipped into my adwords account and on Saturday I had two phonecalls with customers who wanted to complain, and rang up because they saw that webadress bold-blue in my adwords-ad. they had bough the stuff somewhere else and in fact i managed to advise them to buy at our store next time, because we - in contrast to their local retailers - WOULD care;)

I took a brief look at my statistics and indeed I found some people had placed some orders on some of those keywords. However, data is far below statistical significance yet, so I'd love to hear about your experiences on this:

Do those keywords sell? If so which in detail?

 

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