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Google Allows Alcohol Ads in the UK

Bid to Increase Earnings

7:38 pm on Dec 4, 2008 (gmt 0)

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WebmasterWorld Administrator martinibuster is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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Article in NewMediaAge [nma.co.uk]

Google is to allow spirit brands to run search campaigns for the first time as the search engine company looks to drive slowing AdWords click rates.

The change goes into effect in January 2009 (after New Year Celebrations? Bah!), and has a few restrictions. However many major brands are looking forward to being able to make advertising purchases across Google's search and content network.


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