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Google Allows Alcohol Ads in the UK

Bid to Increase Earnings

     
7:38 pm on Dec 4, 2008 (gmt 0)

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Article in NewMediaAge [nma.co.uk]

Google is to allow spirit brands to run search campaigns for the first time as the search engine company looks to drive slowing AdWords click rates.

The change goes into effect in January 2009 (after New Year Celebrations? Bah!), and has a few restrictions. However many major brands are looking forward to being able to make advertising purchases across Google's search and content network.