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Question about CTRs and Quality Scores

What part does a Campaign's overall CTR play?

     

namniboose

2:02 am on Sep 10, 2008 (gmt 0)

10+ Year Member



Can someone tell me: is the Quality Score 'calculated' on a daily basis for each individual keyword and, if so, how does the average CTR of a campaign affect the QS of individual keywords?

Thanks,
Aline

 

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