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Is there any report on trust and conversions on brand v generics?

Need white-paper/report with statistics pls.

   
2:34 pm on May 11, 2008 (gmt 0)

10+ Year Member



I have been given a task which I have to compete by tomorrow and, as it's a Sunday, can't get hold of anyone.

Is there any report or white-paper which (a) delves into the trust that people have in a brand and therefore brand related PPC terms (b) provides statistics on conversion rates on brand terms v. generic terms?

I have spent an hour looking around to no avail.

Thank you very much.