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March 30th - no impressions, nilch, not normal.

     
8:25 pm on Mar 30, 2008 (gmt 0)

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Anyone seen anything odd today? We have about 10 campaigns, all normally run around 1000 impressions a day each and act fairly predictably (have done for months). Today we have zero impressions on everything, not one. No changes to quality scores, competitive landscape, notices on the account or anything - just complete zero. Searching for any of our keyword phrases shows nothing either even going through to the longest tail..

Odd.. ?

6:27 am on Mar 31, 2008 (gmt 0)

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No changes to quality scores, competitive landscape, notices on the account or anything - just complete zero.

Have you hit a budget constraint?

7:48 am on Mar 31, 2008 (gmt 0)

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That's what the system says I've just discovered - but daily budgets are $3K+ and with 0 clicks we've not spent anything (nor do we normally get near the $3K either!)... is there another account-wide-monthly budget amount somewhere I don't know about?
8:10 am on Mar 31, 2008 (gmt 0)

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I just called them now they're awake.. all they'll tell me is that the account is under review and it might take a few hours or a few days before they get back to me, they don't know. I can't think of any other supplier who takes so much money off us that has that kind of support.
2:30 pm on Mar 31, 2008 (gmt 0)

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is there another account-wide-monthly budget amount somewhere I don't know about?

It may depend on your payment method and the structure of your agreement - but I have two budgets - an overall account budget (which is set-up by Google) and a daily budget (which is controlled by me within the account).

2:52 pm on Mar 31, 2008 (gmt 0)

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"account is under review and it might take a few hours or a few days"

Yes . This happens to fairy new accounts and also to some old ones as they ramp up..

You have no option but to wait..

3:13 pm on Mar 31, 2008 (gmt 0)

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We're a very old one ramping up over the last 4 months. Apparently the 'under review' bit is finished now, but they don't know why it's not back online. So blood pressure down a few points but not yet normal...

I wonder if my leasing company will turn up one night and take all our gear away to review our account for some indeterminate period too..

10:24 am on Apr 7, 2008 (gmt 0)

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Just a note for future paranoia searches - they switched our site back on after 35 hours (it should've been 24 but someone screwed up apparently!). The good news - performance across all our primary campaigns has noticeably improved since we came back on. I can't nail anything down just yet so it might just be happy co-incidence with April, but cost per conversion is right down, CPC is down, impressions are up, CTR is up. All else remains as was.

So maybe it's not all bad getting a review :)