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Google top vs side placement

How does google decide how many "top" ads to show?

   
8:07 pm on Jun 14, 2007 (gmt 0)

5+ Year Member



I am in a niche where there are only a handful of advertisers, and I'm actually brand new(well, 2 months...).

There is one authority site that usually get the "top" placement as opposed to "right side" links. However, it is usually up there as the sole PPC link before organic listings... with about a half-dozen advertisers on the right side. In some queries, there is only my brand new site and the authority, but i'm still always cast to the right side.

Sometimes google only shows right side ppc ads for my niche queries (including the one authority at the top of the right side), and starts with the organic listings at the top of the results.

Is the number of ads shown at the top purely driven by the number of advertisers for the query? Quality score? PPC bid? A combination?

My site is new, so I am not getting any quality score boosts for "natural links"

Has anyone dealt with this? I can't seem to get the #1 position even with very high bids, and with the #2 spot I'm stuck on the right side where the CTR is less than desirable.

I want to stay away from this, but i'm almost thinking the only way to do it is multiple accounts so google thinks the topic is competition-worthy enough to justify more ppc listings at the top of the results.

Very open to ethical ideas/suggestions