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Going from "Great" 0.03 bids to "Poor" 0.50 bids

How can this be



4:23 am on Jun 8, 2007 (gmt 0)

WebmasterWorld Administrator 10+ Year Member

So I've had a campaign running for keyword and I happen to have keyword.org as the domain. Ad and landing page are all about keyword. Suddenly overnight all the keywords that were getting double digit CTR's have been reevaluated to "poor" and I've been asked to pony up 20X more per keyword.

Anyone else seen this and why would this be when everything is relevant? BTW I don't use analytics or anything else to allow any tracking of conversions from their side, but I can tell you the kw's that got bumped up high were converting.


8:53 pm on Jun 8, 2007 (gmt 0)

5+ Year Member

Perhaps they are, but they've never admitted to that in the past.

With respect to your direct linking to merchant sites from AdWords via affiliate links (even those that go through a redirect on a different domain name, first), that's been prohibited by Google's terms for quite a while now. I've tried it in the past, and even if they allowed the redirect for a while, they'd always just kill the ads by way of Disapproved status with "Inaccurate Display URL" listed as the reason. I'm not sure how you can continue to use Direct-To-Merchant (DTM) techniques with AdWords.


8:57 pm on Jun 8, 2007 (gmt 0)

5+ Year Member

Linking to a merchant using their display URL is still perfectly legal with AW.. You just have to outbid that merchant (which irritates the merchant) or choose keywords they aren't using (generally unprofitable).

eBay USA just prevented their affiliates from using their display URL however.. A lot of other merchants don't allow it either.


9:01 pm on Jun 8, 2007 (gmt 0)

5+ Year Member

I have two sites basically that use API information..

Are you adding any original content in addition to what you pull in through the APIs?

Google doesn't hate all affiliates...they just hate the ones that add no value. [google.com...] says:
"There is no problem in being an affiliate as long as you create some added value for your users and produce valuable content that gives a user a reason to visit your site."

That page is for ranking in the organic results, but I'm sure they use a similar philosophy for paid ads. One of the problems, of course, is that we have to deal with Google's definition of "value".


9:05 pm on Jun 8, 2007 (gmt 0)

5+ Year Member

I would say that the content on the pages is very useful and totally unique on the internet.. No one else is doing what I'm doing and consumers love it..

I really think it is the outgoing links they don't like..


9:10 pm on Jun 8, 2007 (gmt 0)

5+ Year Member

remember that we aren't dealing with the sophistication of Googlebot.. This is Adbot we're dealing with and the algorithm is pretty basic.. They can't get too fancy with it or they'll harm themselves quite badly..

They don't like pages with tons of outgoing links..

BTW some of my other affiliate sites were hand-written and they died too..

I'm going to mask the outgoing URLs and we'll see how that does..


9:15 pm on Jun 8, 2007 (gmt 0)

5+ Year Member

Yep, time to reformulate my landing pages... what a pain.


9:34 pm on Jun 8, 2007 (gmt 0)

5+ Year Member

Someone on DP said that they were told by Google that in some cases the slap was a result of manual reviews of the landing page by a human rather than a bot.

[edited by: Rehan at 9:36 pm (utc) on June 8, 2007]


9:46 pm on Jun 8, 2007 (gmt 0)

5+ Year Member

I doubt it.. That's sort of a subjective thing.. Also, Google has always held the philosophy that human intervention is too costly and therefore they have always used an algorithm to get rid of spam and other undesirable elements.

Also, my comparison shopping site was just too well put together and too valuable of a consumer resource for a human to slap it..

In the worst case scenario .. If some human didn't like your site and they slapped it, just reg a new domain, upload and resubmit.. It will be quite a while before another human gets around to manually critiquing your site.. It seems very unlikely humans are involved in this. Adwords is pitifully understaffed.. It takes weeks upon weeks in certain countries just to get an ad group reviewed..


10:05 pm on Jun 8, 2007 (gmt 0)

5+ Year Member

I'm closer to solving this...

I found a few pages on my site that only have links to amazon.de, not quelle.de or more importantly ebay.de.. They are still rolling strong in Adwords.. Every page that has a link to ebay.de or quelle.de requires $10 min bid..

The question now is why do they like amazon.de but not ebay.de? Maybe it isn't amazon.de in particular but the fact that without ebay.de and quelle.de results there are only MINIMAL outgoing affiliate links..

Too many outgoing affiliate links and you are toasted..


10:11 pm on Jun 8, 2007 (gmt 0)

10+ Year Member

I am on the same boat so for only received 10% my traffic what I received yesterday thats to my conversion are way bad since all my good keywords not even getting any impressions
This 239 message thread spans 24 pages: 239

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